Creating an Efficient Topical Map for Local SEO

Creating an Efficient Topical Map for Local SEO

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Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.

So, what is a topical map exactly? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

A topical map works best when it caters directly to the common search phrases used by your target audience. This knowledge can be utilized to select effective keywords that drive organic traffic and create get more info topic clusters.

To put this into action, you first need to conduct keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.

Including a topical map as part of your local SEO strategy offers various benefits. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.

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